The team comes first. Always be fair and kind with each other but not at the cost of candor with regards to the needs of the whole. We must be radically candid with each other to continuously improve how the team works.
Aim high, fail often, and learn fast, till we succeed. Be bold and set stretch goals, fail quickly and often, learn from each failure fast, and try again till we succeed. We never give up. We might pivot, but we don’t stop.
Deliver our best for the least effort. Working smart, is hard, and to this end we are quick, but not hurried such that we deliver anything less than our best. We can always answer “yes” to the question “is this your best work?”.
Radical transparency. Share everything within the company so that everyone understands what we do, how we do it, and why, so that every employee can independently act for the betterment of the whole.
Continuous learning. We continuously educate ourselves and and we take the time to share and teach what we have learned with our peers so that collectively we are smarter, and better informed, as each day passes.
Have strong convictions loosely held. We sincerely believe that we might not know the best path. When presented with an opinion we don’t say “I disagree”, we respond with a question. We ask "why" a lot. We seek first to understand, then to be understood. When the facts prove us wrong, we let our unsubstantiated assumptions go.
Own it. We take ownership of what we are responsible for, and then some, proactively - we don’t wait for a problem to be big enough to get noticed, or for someone else to tell us we have a problem. We find it, we plan how to fix it, and once fixed we learn from the problem and validate the solution to make sure it stays fixed.